Being Demand Driven: Leveraging POS and Other Customer Data in a Build-to-Order Environment

The dynamics of global competition and technology innovation produce a compounded negative impact on the ability of brand owners to forecast demand and effectively position products within sales channels. Equally challenging is the sourcing of the ever-expanding raw materials needed to make the products and the risk of managing these suppliers and channels in a highly distributed and global supply chain. The proven way to address these issues is by adopting “demand driven” strategies focused on connecting demand and consumption and matching these to production and raw material plans to many tiers down the supply chain. Achieving this objective requires a transformative approach that results in greater operational visibility, flexibility, coordination, and responsiveness in fulfilling the requirements of customer orders.

This Build to Order white paper will cover both the challenges and the enablers of becoming demand driven in the build to order (or make to order) environment.

Demand Driven Build to Order

Keywords: Build to Order, make to order software, build to order software, responsive supply chain, build-to-order, BTO, demand driven.